Ever wondered how much you have to exercise in order to eat one of your favourite cakes? Enter Ikea's Kondis app. Simply choose the cake you want to eat and decide if you want to burn the equivalent calories by walking, jogging or cycling. Kondis talks to you while you train, letting you know exactly how much work you have left to do before you can scoff with a clear conscience. The app also contains 30 classic Swedish recipes.

Workplace: MadinSweden | Client: Forsman & Bodenfors